Privacy Policy

Introduction

We highly value the privacy of every visitor and customer who browses and shops on our beauty store website. This privacy policy clearly defines how we collect, utilize, store, protect and share user personal information, and explains all data rights you hold under US state privacy regulations including CCPA and CPRA. This policy applies to all website visitors, order purchasers and users who send consultation messages. By accessing our website and completing purchases, you fully acknowledge and agree to all terms contained within this privacy policy. Our store provides clean vegan skincare and hybrid makeup products, and all data processing operations strictly follow standard privacy rules for e-commerce platforms.

Categories of Information We Collect

We collect two types of information from users, including actively submitted personal data and automatically collected browsing data. First, voluntarily provided identifiable personal information: full name, delivery and billing addresses, order records, product review content and consultation messages sent to customer service teams. All payment related data is processed exclusively by certified third-party payment service providers, and we will not store complete payment credential information on our website servers. Second, passive anonymous browsing data automatically captured during website visits: device model, browser type, IP address, page access records, click tracks, residence time on each page, cookie data and search keywords entered on our site. This type of data cannot independently identify individual users.

How We Use Your Collected Information

All collected personal information will only be used for legitimate business operation purposes without unauthorized misuse. The main usage scenarios include processing and dispatching orders within 1 to 3 business days, updating logistics tracking information for 6 to 12 day delivery windows, verifying payment records, handling 60-day return applications and issuing USD refunds within 5 to 10 business days. We also use data to reply to product and after-sales consultations, optimize website layout and product selection based on browsing habits, send optional promotional product updates, prevent fraudulent orders, and fulfill legal compliance obligations. You may unsubscribe from all marketing communications at any time without affecting normal order notification delivery.

Sharing of Personal Information

We will never sell, rent or trade your personal information to third-party marketing merchants under any circumstances. Limited information sharing only occurs with authorized service partners required to maintain normal store operations, and all cooperating parties sign strict data protection agreements to restrict improper data usage. Authorized partners include payment processing platforms responsible for checkout and refund procedures, global logistics carriers for shipping arrangement, professional website analytics tools for overall traffic analysis without single-user tracking, and legal institutions when official legal subpoenas require data provision. We will not disclose your complete personal details to irrelevant third parties without your explicit consent.

Data Storage and Security Protection

We retain your personal data only for the period necessary to complete order fulfillment, resolve after-sales return and refund matters, and meet legal data retention requirements. Once data loses practical usage value, we will permanently delete or anonymize all related records to eliminate identifiable information. Multiple layered security protection measures are deployed to safeguard your data against unauthorized access, leakage, tampering and loss, including encrypted data transmission channels, regular server security inspections and graded access permission control systems. Although we adopt mature technical protection methods, no online data transmission can guarantee absolute zero risk, and users shall take proper care of their own device login credentials.

Cookie Usage Rules

Our website applies standard cookie technology to save shopping cart contents, record browsing preferences and accelerate page loading speed for smoother shopping experiences. You possess full control over cookie settings via your browser configuration panel and may disable cookie collection at any time. After disabling cookies, partial website functions such as cart memory and quick checkout may be limited and cannot operate normally.

Your Legal Privacy Rights

In accordance with US privacy laws, you hold comprehensive rights over your personal stored data. You have the right to request access to all personal information we have recorded, submit applications to revise inaccurate address and order data, demand full deletion of personal records after all order and return procedures are fully closed, opt out of all marketing promotional communications with one-click operation, and receive equal shopping service without discrimination after exercising any privacy rights. All valid data right requests will receive formal responses after simple identity verification.

Minor User Protection

Our skincare and hybrid makeup products are designed exclusively for adult consumers aged 16 and above. We do not actively collect personal information from minors under sixteen years old. If we accidentally obtain data belonging to underage users, all related records will be completely deleted immediately once notified by legal guardians.

Policy Revision Notice

We reserve the right to adjust and update this privacy policy to match business optimization adjustments or updated national and state legal regulations. The latest revised version will be permanently displayed on this dedicated policy page. Your continued browsing and shopping activities on our website after policy updates take effect represent your acceptance of the revised privacy terms.